CLE Store

E-Commerce Website

Product Photography

Sales Campaign

Cle is a Saudi brand offering modern catering tools, stylish coffee cups, and curated gift packages that merge functionality with elegance. Cle was looking to evolve and expand, so they required a new marketing strategy and visual presence that connects with today’s lifestyle-focused consumer.

Starting with E-commerce store, Khutta led the full rebranding and strategic content transformation for Cle. Moving to product design to suit consumer interests till reaching social media marketing to increase rates of reach, engagement, and leads. We are committed to building a consistent, modern, and visually appealing experience across all customer touchpoints.

Branding Project in Saudi Arabia

Project Overview

Cle lacked a clear and consistent visual language. Product presentations, packaging styles, and digital content varied in tone and quality.
Showcasing individual products without storytelling or emotional connection.
The online store lacked visual appeal, structured navigation, and effective user experience.
Content was irregular, lacked cohesion, and did not reflect the premium nature of Cle's offerings.

Redefining Cle’s brand positioning and digital presence through a strategic and creative overhaul, making it more lifestyle-oriented, visually consistent, and aligned with premium market expectations.

Project Process

341 Images of Lifestyle and white background have been re-shot and edited.
Holding photography sessions to shift product image style into a lifestyle context to attract audiences through their daily routines and connect them emotionally. And also, white background images are captured for the products.
We adopted storytelling in visuals strategy, focusing on warmth, texture, and everyday luxury.

We have designed customised product packages and gift sets that reflect elegance and usability.
We have crafted a style to display products in the package and in the store itself to elevate the unboxing and gifting experience.

We have drawn a store layout to set a strategic direction and build an unforgettable brand.
Applied an elegant and customized theme that fits the products and categories we have added.
Improving product look and organisation to ensure visual consistency.
Updating the homepage, banners, and product layouts by creating Collage Videos for the Hero section, creating Ramadan Packages and creating new banner designs.
Enhanced user experience to align with the new brand tone and visual identity.
Writing SEO-friendly content for different categories, products, and pages.

Design

According to the latest visuals of 2025, we have created a new visual direction for Cle’s social platforms.
Posts were designed and curated lifestyle-oriented to present products in real-world, and as people like to see in their homes.
Warm mood, elegance, luxury and professional aesthetic are the features we adopted to reflect the brand’s identity.

Ads

We have built a solid base for the brand through creative advertising concepts and visuals for seasonal campaigns, promotional offers, and product launches.

A fully repositioned brand that visually aligns with modern, lifestyle-driven consumer expectations
Increasing engagement and consistency across social media and digital ads, follow up on the enhancement we have done:
Increasing in CLE Website Visits to 19,570 Visitors
Increasing Clients to 215 Clients
Increasing Orders to 228 Clients
Increasing engagement and followers on Instagram to 2,440 Followers, 1,130,000 and 1,130,710 Reach and so on Snapchat.

We achieved 106,000 SR in just 20 days compared to the previous 6 months when sales were worth only 39,000 SR.